A Long-Overdue Blog
Why now?
There is a small irony in the fact that I am only starting a blog now, in 2026. Some might say I'm late to the party, but the story is a little more complex than that.
For much of my working life, I've been fascinated by communication, technology and how people connect with one another. Back in 2008, my good friend Carl Morris and I co-founded NativeHQ, where we worked with businesses, public sector institutions, creative companies and communities helping them understand and use emerging communication technologies. Blogs, online communities and social media were all a significant part of that work.
Alongside that, I taught digital strategy to Masters students at the Royal Welsh College of Music & Drama, later trained as an Executive Coach, and gradually became more interested in the human dynamics behind communication itself: how people think, collaborate, make sense of complexity and navigate change.
Yet despite encouraging (and even teaching!) others to publish, share ideas and participate in public conversations for many years, I never actually maintained a blog of my own.
Perhaps now is the right time.
Questions I keep returning to
Much of my work involves helping founders, leaders, entrepreneurs, neurodivergent professionals and organisations navigate complexity, overload and change. Again and again, I find myself returning to similar questions.
Why do capable people sometimes struggle in environments where they previously thrived?
Why do communication problems often persist inside organisations despite good intentions?
Why do organisations often focus on individual performance when the difficulty may lie elsewhere?
What allows people to do their best work sustainably over time?
And how can I help this to happen?
Many of the challenges that show up visibly as burnout, conflict, inconsistency, disengagement or underperformance are not actually just individual problems. They often emerge in the spaces between people, relationships, expectations, systems, culture and workload.
That intersection between human beings and human systems is where much of my curiosity lives these days, and it is what I intend to explore here.
Introducing Sustainable Ambition
The first articles on this blog will form a short series called Sustainable Ambition.
The series explores two ideas that have become increasingly important in my coaching and organisational work: sustainable performance and future capacity.
When people and teams are under pressure, performance can often continue for a surprisingly long time. Output remains high. Deadlines are met. Problems are solved.
But sometimes that performance is being sustained by drawing down resources that are harder to see: judgement, trust, recovery, communication, adaptability and goodwill.
The series explores what happens when organisations begin borrowing from future capacity, why the signs are often missed, and what leaders can do to protect sustainable performance before more visible problems emerge.
If any of those questions resonate with you, I hope you'll find something useful here.
Future articles will explore sustainable performance, leadership under pressure, neurodiversity, communication, organisational behaviour and the conditions that help people do good work without being depleted by the way the work is organised.
The first article explores a question that has become increasingly important in my coaching and organisational work:
What happens when performance is being sustained by borrowing from future capacity?
Sustainable Ambition
A three-part series exploring future capacity, neurodiversity and the human systems behind performance.
Part 1: The Hidden Fragility of High Performance
Publishing this weekend
Part 2: Next week
Part 3: Coming soon
